LEGO Theme Investment Guide

Star Wars

1999–2026

884

787

3.5

-2.6%

City

2005–2026

804

675

3.1

-3.3%

Ninjago

2011–2026

465

335

3.3

-0.4%

Creator

2001–2026

551

310

3.0

+1.7%

Bionicle

2001–2016

314

218

4.1

-31.5%

Technic

1978–2026

528

279

3.1

+2.3%

Town

1978–2004

584

232

3.2

+1.3%

Marvel Super Heroes

2012–2026

313

274

2.7

+5.5%

Friends

2012–2026

556

303

2.4

+4.6%

Space

1978–2015

296

184

3.5

+9.8%

BrickHeadz

2016–2026

184

176

3.3

+3.4%

Castle

1978–2022

256

133

3.7

-0.9%

Promotional

1982–2026

577

151

3.2

+3.5%

Harry Potter

2001–2026

197

168

2.6

-5.8%

Seasonal

1999–2026

259

147

2.9

+0.7%

DC Comics Super Heroes

2012–2026

139

123

3.2

-6.9%

Minecraft

2013–2026

156

131

2.7

-1.8%

Disney

2014–2026

229

137

2.2

+3.0%

Icons

2020–2026

117

106

2.5

-3.8%

Speed Champions

2015–2026

103

93

2.9

+6.5%

Legends of Chima

2013–2015

113

77

3.8

-9.0%

Ideas

2011–2026

94

88

2.8

-3.0%

Architecture

2008–2026

68

60

3.9

-0.3%

Nexo Knights

2016–2018

73

64

3.8

-14.4%

HERO Factory

2010–2014

97

55

4.0

—

Super Mario

2020–2026

109

93

2.1

+18.5%

Miscellaneous

2002–2026

192

65

3.2

-5.8%

Trains

1968–2007

141

53

3.4

-10.7%

Dimensions

2015–2017

68

56

3.3

+15.0%

Advanced models

2000–2012

37

34

4.5

+4.7%

Jurassic World

2015–2026

73

60

2.7

-2.5%

Monkie Kid

2020–2025

57

48

3.0

-22.8%

Adventurers

1998–2003

70

39

3.9

—

Creator Expert

2013–2022

38

38

3.6

+0.1%

BrickLink

2021–2026

52

47

2.9

-3.6%

Pirates

1989–2015

77

40

3.6

+0.2%

Mixels

2014–2016

81

33

4.3

—

Elves

2015–2018

36

33

3.8

—

Duplo

1969–2026

1238

55

2.3

—

The LEGO Batman Movie

2017–2018

38

32

3.8

-13.4%

Racers

1998–2013

230

36

3.5

+8.5%

The LEGO Movie 2

2018–2019

37

32

3.2

+1.7%

Exo-Force

2006–2008

39

24

3.8

+59.9%

The LEGO Movie

2014–2015

27

25

3.6

-4.8%

Games

2009–2026

47

26

3.7

+67.5%

The LEGO Ninjago Movie

2017–2018

28

22

3.6

+21.4%

Alpha Team

2001–2005

31

21

3.9

—

Cars

2011–2012

24

22

3.8

+34.7%

The Hobbit

2012–2014

19

18

4.0

+48.4%

Indiana Jones

2008–2023

22

19

3.5

-13.1%

Dreamzzz

2023–2026

54

39

1.7

+12.4%

World City

2003–2004

25

17

3.7

—

Botanicals

2021–2026

31

24

2.5

+13.2%

Gear

2000–2026

2511

23

2.6

—

Art

2020–2026

24

23

2.5

-3.6%

Atlantis

2010–2011

23

16

3.8

+86.2%

The Lord of the Rings

2012–2013

15

14

3.9

-18.4%

Hidden Side

2019–2020

23

23

2.6

+0.0%

Collectable Minifigures

2010–2026

74

17

3.4

+9.4%

Studios

2000–2002

55

16

3.4

-10.0%

Teenage Mutant Ninja Turtles

2013–2014

17

15

3.7

+7.1%

Pirates of the Caribbean

2011–2017

15

14

3.6

-1.1%

Model Team

1986–2004

15

13

3.5

-29.4%

Toy Story

2010–2010

15

13

3.9

-34.1%

Western

1996–2002

20

12

4.1

—

Aquazone

1996–1999

22

13

3.9

—

Ultra Agents

2014–2015

14

14

3.2

—

Juniors

2014–2018

66

14

3.6

-4.5%

Education

1980–2026

348

16

2.8

—

Sonic the Hedgehog

2023–2026

23

21

2.1

-5.7%

Boats

1982–1996

12

10

4.0

—

Batman

2006–2025

15

10

3.8

—

Monster Fighters

2012–2012

13

11

3.4

-12.6%

Animal Crossing

2024–2026

18

17

2.2

-5.6%

Overwatch

2018–2022

11

9

3.8

-2.7%

Xtra

2018–2021

17

10

3.5

+23.0%

Power Miners

2009–2010

21

8

3.9

—

Pharaoh's Quest

2011–2011

9

9

3.7

-3.0%

Classic

1999–2026

95

17

1.9

+14.2%

Agents

2008–2009

13

8

3.6

—

SpongeBob SquarePants

2006–2012

14

8

3.8

—

The Lone Ranger

2013–2013

8

8

3.5

-1.8%

Rock Raiders

1999–2000

15

7

3.7

—

Dino

2012–2012

7

7

4.0

-37.0%

Master Builder Academy

2011–2013

18

8

3.5

—

Factory

2005–2008

7

6

3.9

—

Time Cruisers

1996–1997

9

6

4.0

—

Avatar

2022–2023

9

9

2.4

+20.0%

Despicable Me

2020–2024

12

11

2.2

-13.8%

Prince of Persia

2010–2010

6

6

3.5

-7.1%

Vikings

2005–2006

7

5

4.0

—

Aqua Raiders

2007–2007

7

5

3.8

—

World Racers

2010–2010

9

6

3.6

—

Dino 2010

2005–2006

6

5

4.0

—

One Piece

2025–2026

13

8

2.1

-2.0%

Discovery

2003–2003

6

4

4.0

—

Fortnite

2023–2026

13

8

2.0

—

Spider-Man

2003–2004

8

4

4.0

—

FORMA

2019–2019

4

3

4.8

-1.5%

Scooby-Doo

2015–2016

6

4

3.8

-15.6%

Speed Racer

2008–2008

4

4

3.8

—

The Angry Birds Movie

2016–2016

6

5

3.2

—

Wicked

2024–2025

11

10

1.9

—

Sports

2000–2007

121

4

3.6

-7.8%

Mindstorms

1998–2020

60

4

3.1

—

Gabby's Dollhouse

2023–2026

11

6

1.9

—

Brick Sketches

2020–2022

8

7

1.7

—

Island Xtreme Stunts

2002–2003

13

3

4.0

—

Dinosaurs

2001–2001

12

3

3.8

—

The Simpsons

2014–2015

2

2

4.0

—

Wednesday

2024–2026

7

5

2.3

—

Dino Attack

2005–2005

5

2

4.0

—

Vidiyo

2021–2021

15

6

1.5

-21.1%

Pokémon

2026–2026

24

5

2.0

—

Power Functions

2008–2013

18

2

4.0

+22.5%

Ghostbusters

2016–2016

2

2

3.5

—

LEGO Universe

2010–2010

2

2

3.5

—

tbd

2026–2026

18

9

1.0

—

The Legend of Zelda

2024–2026

2

2

3.0

—

Nike

2025–2026

4

4

2.0

—

The Powerpuff Girls

2018–2018

2

2

3.0

—

Bluey

2025–2026

9

3

1.7

-3.1%

DC Super Hero Girls

2017–2017

11

2

2.5

—

Stranger Things

2019–2019

1

1

4.0

+17.6%

Avatar: The Last Airbender

2006–2006

2

1

4.0

—

Botanical Collection

2021–2021

2

2

2.0

-11.4%

Marvel superheroes

2022–2022

1

1

4.0

—

Hobby Set

1978–2003

2

1

5.0

—

Editions

2026–2026

14

2

2.2

—

Boost

2017–2017

1

1

3.0

—

Promotional

2021–2021

1

1

4.0

—

Basic

1961–2003

353

2

1.5

+1.6%

Dots

2020–2023

79

2

1.6

-6.5%

Collectible Minifigures

2023–2024

2

1

3.0

—

Powered Up

2018–2025

17

1

2.2

-3.7%

Creator 3-in-1

2021–2021

1

1

2.0

—

Horizon

2025–2025

1

1

2.0

—

Books

2018–2025

16

2

—

—

The Infinity Saga

2023–2023

1

1

—

—

DUPLO

2026–2026

6

1

—

—

LEGO® Icons

2025–2025

1

1

—

—

4 Juniors

2003–2004

23

—

3.7

—

Action Wheelers

2000–2001

9

—

3.0

—

Baby

2000–2005

44

—

3.0

—

Belville

1994–2008

79

—

2.5

+6.5%

Ben 10: Alien Force

2010–2010

6

—

4.0

—

Bricks and More

2006–2014

61

—

3.0

+150.3%

Building Set with People

1978–1978

1

—

—

—

Bulk Bricks

2000–2004

130

—

3.2

—

Clikits

2003–2006

76

—

—

—

Dacta

1969–2003

150

—

1.8

—

Duplo and Explore

2005–2005

1

—

—

—

Explore

2002–2004

126

—

3.0

—

Fabuland

1979–1989

100

—

1.0

—

Freestyle

1996–1999

47

—

2.4

—

Fusion

2014–2014

4

—

3.5

—

Galidor

2002–2002

20

—

3.2

-22.3%

Homemaker

1978–1980

9

—

—

—

Jack Stone

2001–2002

25

—

3.0

—

KPop Demon Hunters

2026–2026

1

—

—

—

LEGO Brand Store

2025–2025

1

—

—

—

LEGO Games

2023–2023

2

—

—

—

LEGOLAND

1978–1978

3

—

—

—

Legoland

1969–1969

3

—

—

—

Life of George

2011–2012

2

—

3.0

—

Make and Create

2005–2012

42

—

3.0

—

Mickey Mouse

2000–2000

5

—

3.5

—

NEXO KNIGHTS

2017–2017

1

—

—

—

PreSchool

1978–1978

3

—

—

—

Primo

1996–2005

53

—

—

—

Quatro

2004–2006

9

—

3.0

—

Samsonite

1961–1969

60

—

—

—

Scala

1979–2001

73

—

—

—

Serious Play

2003–2015

27

—

2.3

-18.8%

Service Packs

1978–1999

348

—

3.7

+21.8%

Sonic

2026–2026

1

—

—

—

Spybotics

2002–2002

4

—

4.0

—

System

1961–1969

42

—

1.0

—

Trolls World Tour

2020–2020

9

—

2.0

—

Unikitty

2018–2018

10

—

3.3

-19.2%

Universal Building Set

1969–1987

6

—

1.0

—

Znap

1998–1999

19

—

3.0

—

{Undefined}

2025–2025

1

—

—

—